Restraint
We do not perform on behalf of clients who must not perform. The work should feel inevitable, not loud.
✦ About
A firmbuilt for the long view.
Founded in 2012 by practitioners from medicine, law, and finance, Northstone is a 38-person marketing firm with offices in New York, Chicago, and London.
✦ The firm · A short history
NorthCoastwasfoundedin2019byConnorandEmma,whohadspentadecadeinsidetheindustriestheynowserve.Thepremisewassimple—thefirmsthatearnthemostconsequentialclientsarenottheonesthatshout.Theyaretheonesthat,yearoveryear,getthedetailsright.Reputationiseverything,andbrandingisreputation.
- 14Years of practice
- 92%Client retention
- $1.4BPipeline influenced
- 6Regulated industries served
✦ Principles · A short list
Rigor
Research before output. Hypothesis before campaign. We believe the discipline of a profession deserves the discipline of a partner.
Specificity
Marketing for doctors is not marketing for SaaS. We refuse generic playbooks and the agencies that ship them.
Longevity
We measure success in retained clients and durable demand — not in launch-week metrics.
✦ Practice leadership
The people
doing the work.
Most partners spent a decade in the industries we serve before joining the firm. We hire from medicine, law, finance, and the academy — and from the studios that have learned to speak to them.
- CL
Connor Lane
Founding Partner
- ES
Emma Schock
Partner, Strategy
- JB
Jordan Butterfield
Lead Developer
- CD
Charles Devlin
Director, Growth
- AK
Anya Krieger
Director, Research
- LB
Léa Bonnard
Editorial Director
- SP
Samir Patel
Head of Engineering
- MH
Margaret Hollis
Director, Reputation
✦ Begin a conversation
Let's buildsomething enduring.
We take on a small number of new engagements each quarter. Tell us about your firm, the audience you serve, and what better might look like.